PROMOTION OF HONEY

Author: 
The Editor
(Ed.Note: Over coming Issues, the ABK will be presenting a series of articles focussing on ‘Honey Houses’. The aim is not to promote individual companies or producers, but to feature the efforts of those in our industry to promote honey, particularly with educational and informative displays and shopfronts. Anyone who has visited New Zealand will realise there is a proliferation of such Honey Houses in NZ – and the Industry as a whole benefits greatly from these promotional efforts.  In this Issue, we focus on the ‘The Beechworth Honey Experience’, Beechworth, and ‘Harden’s House of Honey’, Harden.) 

The Beechworth Honey Experience, Victoria

 

The Experience comprises of an interactive, state of the art virtual tour, live bee display and concept store. It showcases how honey is produced, the story of Beechworth Honey past and present, and educates people on the diversity of uses for honey.

 

Beechworth Honey Experience 

The Beechworth Honey Experience showcase their premium range of products including red stringy bark, peppermint, apple blossom, honey and honeycomb, creamy honey and ginger.  Two popular products are honey and dried fruits; and honey and nuts, which are served with a selection of Australian cheeses.   A range of premium health and beauty products are available as well as specialised premium honey related products and beekeeping merchandise. 

 

The Beechworth Honey Experience also features a free educational honey tour to see how honey is gathered, packed and distributed.  A live bee display allows visitors to look for the queen bee and visitors can also view bees “up close” through a microscope.  A children’s corner play area entertains the young and includes the construction of a giant jigsaw.  The displays are large, colourful and attractive, and features timber throughout.

 

 Beechworth Honey Experience 

Visitors are able to relax in the courtyard with a coffee or honey tea as well as enjoy locally made biscuits and cakes, honey ice cream or sparkling honey nectar drinks. All round, Beechworth have done a great job in putting together a promotional exercise that not only educates the public about our great product, but also entertains them as they soak up the experience.

 

Harden’s House of Honey, NSW

 

Found at Harden, the Harden Honey House is located in the old Murrumburrah Post Office. On entry one is immediately attracted to a large, flat screen computer monitor that plays an ever-changing video of bees in flight, as they visit flowers to collect pollen and nectar; and scenes of beekeeping

 

Harden’s House of Honey 

One of the features in the Harden House is the beginnings of a bee museum. Old honey equipment is tastefully arranged throughout the honey stand displays, and there is also an observation hive in an alcove of the old Post Office. There are large glass-fronted cabinets with a wide range of bee products displayed, lots of interpretative displays explaining aspects of bees and beekeeping, an excellent range of beeswax products, and lots of toys and knick-knacks to attract the buyer.

 

There is in addition an excellent coffee shop.

 

The goal for Harden’s House of Honey is to refit the top floor of the old Post Office, and to then have the top floor house a comprehensive museum of bee-related items. The long-term aim is to also have a working extracting facility, behind glass viewing windows, from which the public can view honey being extracted.

 

Both ‘The Beechworth Honey Experience’ and ‘Harden’s House of Honey’ are to be congratulated for their efforts in not only having excellent shopfronts, but in also mounting displays that are educational, informative, attractive, and PROMOTE OUR GREAT INDUSTRY.

  

Harden’s House of Honey